The advent of the COVID-19 has made ‘social distancing’ in car dealerships and brands are working to shift their functions online. Audi India recently launched a new online platform of online sales, service and augmented reality — a move that Audi India Head, Balbir Singh Dhillon claims to make a new era of digitization for the popular luxury car maker.
Speaking to Mashable India, Dhillon said, “Digitization is among the core fundamentals of Audi’s “Strategy 2025″ vision. We’d already introduced an AR/VR experience last year and also ensured that all our new models launched after October 2019 were all part of the connected car platform.”
“The next level for us was to enter the online selling space and customers, now, go online and have 360-degree product visualisation experience enabled through augmented reality, extending a showroom experience to your living rooms.”
The feature doesn’t only allow you to visualize the car from the outside but also, experience the insides and even configure it to your liking. “High-end products like the Q8 and A8 — these are highly customised and personalised cars, so you have the option of playing around with what suits your liking before you decide what to buy,” Dhillon added.
From the Audi India’ website, you can purchase your Audi, get your Audi serviced and can also feel your new Audi through augmented reality.
Dhillon further added, “Although digitalization will play a major role in buying and engaging with a customer, will this digitized experience take over the physical affair of buying a car? No. When it comes to the luxury space, customers still want to feel the experience of sitting in a car and experience the quality before making a purchase, so that bit will still remain as is.”
Audi India had earlier leapt into 2019 by becoming the first luxury carmaker to unveil and introduce a digitalization roadmap called “myAudi Connect”. And the company will continue to bring the best of technologies to its customers, even once the lockdown is lifted.