Yuima Nakazato Offers Made-to-Order Garments Virtually (WWD)



Yuima Nakazato will today launch an online made-to-order program called Face to Face. The program allows customers to have a made-to-order garment without physically going out shopping via Nakazato’s web site at store.yuimanakazato.com.


The project enables the designer and client to cocreate a one-of-a-kind garment. The client will have a conversation with Nakazato online and then ship a white shirt of her or his own to his atelier in Tokyo. Having communicated with the client to reimagine it, Nakazato will then redesign and return it to them as a completely new garment.

Nakazato is offering this service in limited numbers, at no cost to the client.

An avant-garde designer, Nakazato is known for his experimental collections and challenging the way one thinks of clothing by creating revolutionary new fabrics from unusual sources.




The full article read on the WWD

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