It seems like almost every digital marketer in the blogging community has run out of creativity. Instead of digging deeper into the various elements of digital marketing, most well-known bloggers and authors continually pander to beginners.
I suppose it’s because beginners make up the bulk of their target audience. But there’s another segment that needs attention.
Marketers that know the vocabulary and may even be well-versed in advanced techniques and strategies already are also consumers of blog posts.
There’s a growing sea of blog posts. The number is in the billions. We all know this and we know we have to differentiate our own efforts to stand out and survive.
I propose that more bloggers target advanced readers and stop pandering to beginners only.